Wenger Attitude Heritage Automatique Watch Hands-On




Wenger Attitude Heritage Automatique Watch Hands-On Hands-On


The Wenger Attitude Heritage Automatique is an affordable, automatic mechanical timepiece from the Swiss pocket knife brand. Wenger and Victorinox Swiss Army were once rivals until the latter purchased the former. Wenger now exists as a slightly more affordable alternative to Victorinox Swiss Army products. Sure, there is some confusion, as they both produce watches and pocket knives – and in some instances their products might be confused for one another. At Baselworld 2018 Wenger debuted what I believe is their first modern mechanical timepiece with the Attitude Heritage Automatique priced around $400 USD. It also helps celebrate the 125th anniversary of the Wenger brand.

There is some important context to discuss in relation to showcasing this affordable “Swiss Made” mechanical timepiece. It exists entirely within the era of larger more established watch brands trying to compete with a host of relative newcomers offering a range of products directly to consumers, at prices which many of the traditional watchmakers have either neglected or entirely abandoned. Consumers have been trained that “luxury pricing” doesn’t always get you a good value proposition, so demands and expectations are changing. I would say that at least 30 brands I visited in the last year are focusing on pushing pretty decent products at prices historically low or unheard of at those brands. Of course, it depends on the company, but we are for the most part talking about well-made watches priced at about $3,000 and under.



Wenger Attitude Heritage Automatique Watch Hands-On Hands-On